White Paper

Programmatic Media Buying 101

Programmatic unlocks the ability to add personalization and performance at scale to your digital advertising strategy so you can reach the consumers who are truly interested in your products and services. Our Programmatic Media Buying 101 whitepaper aims to help marketers better understand how to leverage performance media technology to transform their marketing efforts. Learn four key areas that marketers must consider for programmatic media buying.


image Only 9% of media buyers feel they are executing programmatic media buying well
image $37B of global ad spend will go to programmatic by 2019
image 50% of global programmatic dollars will be spent on
mobile by 2019, compared to only 28% in 2015


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