EMEA: 2017 Global Programmatic Trends

With 2017 around the corner, programmatic continues to grow with digital ad spending reaching record highs yet again. We take a look at what’s trending next year in the programmatic scene across North America, EMEA, LATAM and APAC. In EMEA, mobile will continue to dominate accounting for £3.2 billion in total programmatic display ad spending.

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