North America: 2017 Programmatic Trends

With 2017 around the corner, programmatic continues to grow with digital ad spending reaching record highs yet again. We take a look at what’s trending next year in the programmatic scene across North America, EMEA, LATAM and APAC. First, we take a look at North America where programmatic mobile video ad spending is expected to represent over half of total programmatic ad spending in the US alone.



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