Mark your calendars, MediaMath’s Marketing Visionary Dinner is taking place in San Francisco on May 7th, 2015. Sheryl Pattek, Vice President and Principal Analyst serving CMO Professionals at Forrester Research, will address what it means to be a CMO in the age of the connected consumer, and outline four imperatives for driving digital marketing success.
Topics that will be covered at the dinner include:
–The CMO Challenge
Today’s CMOs are in the midst of a marketing revolution. The proliferation of media channels, the varied ways in which consumers interact with media, and the explosion of marketing technologies all compound to create the “always-on” (read: no time for sleeping) CMO. CMOs today are tasked with stepping forward within their organizations to drive more business impact, all while under greater scrutiny to tie that business success back to marketing initiatives. Sheryl Pattek will present dinner attendees with a new framework for how CMOs can first focus on the customer’s perception of value, based off the company’s products and services, and connect that value to business goals.
–The Importance of Being Customer Obsessed
Sheryl Pattek will also address what it means for marketers to be customer-obsessed in the age of the customer. Sheryl will run through these four imperatives and outline the key areas in which marketers can drive customer experience enhancement:
1. Turn big data into business insights
2. Transform the customer experience
3. Embrace the mobile mind shift
4. Accelerate your digital business
Depending on whether you work for a brand, or an agency, please request your invite using the appropriate link below:
Are you a brand marketer? This dinner is by invitation only. If you did not receive an invitation but would like to inquire about attendance, please fill out this registration form.
Do you work on the agency side? This dinner is by invitation only. If you did not receive an invitation but would like to inquire about attendance, please fill out this registration form.