This month’s Programmatic Untangled features Alice Lincoln, MediaMath’s VP of Data Policy and Governance, who sits down to discuss the way data is used in programmatic advertising. As our lives become increasingly embedded in the online experience, many consumers are becoming more and more wary about the way their data is collected and utilized online. However, as Alice notes, a little education can make a big impact on the way advertisers and consumers interact with one another.
Listen now to hear Alice discuss topics such as:
- The educational gaps between marketers and consumers regarding data policy and governance
- The choices consumers have about the data that is collected and how it is used
- The benefits of data usage in ad tech for both advertisers and consumers
- The future of data governance
Click here to begin listening.