Monthly Roundup: Top 5 Most Popular Blog Posts for May

June 1, 2016 — by Amarita Bansal    

For the past month, our readers have enjoyed our thought leadership on various topics including the rise of programmatic marketing in APAC, incrementality and how marketers should look to new ways to truly measure a campaign’s performance. As we begin a new month, let’s recap our most-read blog posts for the month of May.

Our Top 5 Blog Posts:

#1 Talks Programmatic, Omnichannel and Their Work with MediaMath

#2 Why Clicks Don’t Equal Brand Engagement

#3 Programmatic Marketing and the APAC Marketer

#4 Is Context King for Prospecting?

#5 Great Performance Metrics Aren’t the Holy Grail — Incrementality Is!