According to Gartner, a CMO’s budget is more important than ever, with expectations to outspend CIOs for the first time ever by 2017. Programmatic is now empowering CMOs to connect their technology decisions with real business results. But they need the right partners to stay competitive in a fast-moving marketing landscape, particularly to help them gain more knowledge of data, technology, attribution and insights.
Today we’ve released a whitepaper in partnership with The CMO Club called “Evolving Your Agency Partnership Model to Drive Programmatic Success.” This paper includes data from a survey by The CMO Club of more than 70 CMOs in addition to 1:1 interviews with marketers to understand how they are working with agency and tech partners and what they most need to be successful in programmatic.
Leading agencies were also interviewed to see how they’ve reshaped their skill sets, value propositions, technology provider alignment and approach to transparency to keep pace with these changes so they can better support their brand clients.
By downloading the paper you’ll gain exclusive insights such as:
- Find out what 30 percent of CMOs said about the most important factor for excellent agency support.
- Discover what 60 percent of CMOs had to say about their audience insights and optimization best practices.
- What steps CMOs can take to get more out of agency and tech partnerships.
Click here to download the full report.