In May 2016, Skylads and MediaMath joined forces to support an international restaurant chain’s digital marketing efforts and drive stronger performance for two promotional campaigns that were running across the US. The brand focused on massive audience reach through a large volume of multi-strategy campaigns to maximize the impact of its promotional campaigns, while aiming for a precise number of delivered impressions for each campaign at an ambitious CPM.
The brand used MediaMath’s TerminalOne platform and internal Platform Solutions talent to create a large volume of multi-strategy campaigns for each of their promotional offers. Campaigns were set to run across 50 states, in English and Spanish, and aimed at a wide range of target groups (age, location, interests, etc.) and contextual targeting segments. To drive performance and precisely fulfill the brand’s marketing budget, MediaMath’s Platform Solutions had to diligently monitor and optimize an immense volume of highly targeted segments. MediaMath needed an automated solution to alleviate some of the complexities involved with scaling during the bidding process.
To read about how MediaMath and Skylads partnered to reach the restaurant chain’s goals, download our case study here.