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ARTICLE

Mathlete Values: Win/Win Wins

October 11, 2016 — by Travis Barnes    

Last month, MediaMath redefined the values that we hold ourselves to for our clients, partners, and employees. In this series, Mathletes reflect on each of the values that MediaMath has adopted.

Success in this world is not a net-zero game, but finding ways to grow your business by offering advertisers ways to improve the return on their spend can translate to better value for publishers as well. In the most basic formulation, win/win wins.

 We take the same approach to how we work with each other within our teams – it is very difficult to coerce anyone to do something they do not want to do. Rather than expending the extra effort to get someone to do something against their interest, find a way to make them benefit from your desired course of action. What works for business relationships works for interpersonal relationships, too. People are happy to help you win when it helps them win.