Infographic: How Programmatic is Being Affected by Viewability & Verification

With MediaMath’s participation, AdAge recently released a white paper looking at the current and future states of programmatic in the digital ad industry through the lens of viewability and verification. Below are some key findings from a survey of more than 450 U.S. agencies, marketers and media companies, shedding light on how programmatic is being affected by viewability and verification.