How Balsam Brands Extended Audience Reach with CTV

July 20, 2021 — by MediaMath    

Balsam Brands, the world’s leading retailer of artificial Christmas trees and holiday décor products, tasked MediaMath with driving quality site traffic from shoppers looking to decorate their homes during the holidays.

MediaMath partnered with global TV measurement and attribution provider TVSquared to offer real-time insights and reporting to Balsam Brands, which allowed the company to optimize spend, extend their reach to new audiences, change CPM’s, slow or push dollars and drive overall strategies in a real-time approach.

Throughout the campaign, MediaMath’s client success team was able to optimize against high-performing publishers and devices to drive ROAS by 150% versus the year prior and achieved 78% unique CTV reach, by tapping into a subset of users that were unreachable on Linear TV.

Here’s how it worked.

Driving Performance with CTV

To learn more about how CTV advertising can help your reach beyond Linear TV, fill out the form below and a MediaMath representative will be in touch to answer any questions you might have.

Thank You!

Your request has been received and we will contact you shortly.