With the pandemic accelerating digital transformation at the consumer level and driving digital advertising past the 50% mark, more than 250 leaders from across the media ecosystem convened virtually for the Programmatic Pioneers Summit.
MediaMath Founder and CEO Joe Zawadzki had the honor of sitting down with global business legend Sir Martin Sorrell, the founder of WPP, to discuss what comes next. Sir Martin pronounced 2021 as the year of the bounce back and credited the platforms of Google, Facebook and Amazon with being the saviors of small and medium businesses by giving them distribution lifelines during the pandemic. As ad budgets head toward the 75% mark, Joe declared that we have entered a new wave where digital data, technology, and the quantification of marketing will seamlessly come together and reattach to the art of branding.