The buyer journey used to be described as a funnel. But in the world of multi-channel, multi-device consumer engagement, retailers now must see it as an endless loop – with multiple entry points and possible paths to conversion. E-tailers must not only stay on this merry-go-round for the long ride, but also do it at scale – speaking to millions of consumers as individuals and using delivered targeted ad messages across channels.
Here are a few tips:
- Understand who your customers and prospects are by organizing offline and online data into actionable targetable segments.
- Understand what media influences conversions and the connections between media and data, identifying the best combinations to drive sales.
- Upsell to existing customers and acquire new customers efficiently, using all the first and third-party data at your disposal.
See how a retailer like you taps into granular analytics to keep his business growing.http://ow.ly/nI5sU
To learn more on how MediaMath can help you gain new, high-value customers and build customer loyalty, visit us during eTail East, Booth #604 at the Philadelphia Marriott Downtown, PA.