FBX provides marketers with a seamless method to reconnect with site visitors on Facebook. Contextual relevance and timing make FBX one of the most powerful forms of targeting – especially when combined with realtime dynamic ads that are personalized to the viewer. Dynamic creative is taking off as marketers are placing a high priority on personalization in their advertising campaigns. This notion was underscored by a January poll by eMarketer that showed dynamic creative/messaging as the single most appealing element of IAB rising star display ads.
Dynamic ads give you the power to deliver customized, highly relevant messages and images to each user based on previous behaviors, context, demographics and more. Retailers can retarget with SKUs previously carted or accessories for products purchased. Travel marketers can promote hotels in cities browsed. CPG advertisers can present coupons based on affinity, site visits and more. The possibilities are endless – especially with tools that deliver automated, real-time versioning and optimization.
Our forthcoming FBX dynamic creative product brings many of these dynamic capabilities onto Facebook, with or without a data feed – your entire product catalog can be turned into Facebook ads on the fly. You’ll also be able to target based on a wide variety of behaviors – how long a user spent on your site, context and more.
Then, those intelligently personalized ads reach highly engaged Facebook consumers!
Merging the proven performance of real-time dynamic advertising and the unmatched audience of Facebook is the ultimate way to speak individually to consumers on a global scale. It’s a one-two punch any performance advertisers should explore.