Bringing Transparency to the Programmatic Supply Chain

March 16, 2020 — by MediaMath    

Join moderator Joanna O’Connel (Forrester) for a lively discussion with Joe Zawadzki (MediaMath), Richard Brandolino (IBM), Gerry Bavaro (Merkle) and David Kohl (TRUSTX) on bringing radical transparency to an industry that desperately needs fixing. Chalk full of plumbing metaphors, this 40-minute panel session hosted at the 2020 ANA Masters of Data & Technology Conference dives into how trust can be built in the supply chain, with consumers, and with eachother–brands, publishers and tech players. The short answer? You have to know what’s going on. Watch the video to learn more about the path forward for the industry and steps that can be taken today.