main

ARTICLE

The Promise of Programmatic in Southeast Asia

June 30, 2017 — by Michelle Said

This month’s Programmatic Untangled goes back to APAC — this time, Southesast Asia. We sat down with Anna Chan, Regional Managing Director of Amnet Asia. Anna has over 20 years of advertising and digital experience in the Asia Pacific region.

In this episode, Anna discusses her career path in the digital advertising industry, the first time she heard the term “programmatic,” and how programmatic differs in Southeast Asia from other markets in the Asia-Pacific region.

Listen now to hear Anna’s perspective on:

  • Performance versus branding in Southeast Asia
  • What an ideal conversation with clients looks like
  • The history behind why programmatic in Southeast Asia has had a slow start