While at this year’s Cannes Lions Festival, our CEO Joe Zawadzki sat down with Merca2.0 to talk about how far programmatic has come in the space of 10 years.
“Fast forward to today and it’s so mature and people are so aware of it and they understand the positive disruption that it’s going to have in the world,” he says. “And now it’s in every conversation. People are thinking technology, they’re thinking about data, they’re thinking about changing their organizations in order to embrace programmatic and data-driven marketing.”
Watch the full video below!
For more insights on programmatic’s past, present and future, check out our #10Then10Ahead Content Hub!