Programmatic Untangled: The Importance of Data Governance in Programmatic

July 27, 2017 — by Michelle Said

This month’s Programmatic Untangled features Alice Lincoln, MediaMath’s VP of Data Policy and Governance, who sits down to discuss the way data is used in programmatic advertising. As our lives become increasingly embedded in the online experience, many consumers are becoming more and more wary about the way their data is collected and utilized online. However, as Alice notes, a little education can make a big impact on the way advertisers and consumers interact with one another.

Listen now to hear Alice discuss topics such as:

  • The educational gaps between marketers and consumers regarding data policy and governance
  • The choices consumers have about the data that is collected and how it is used
  • The benefits of data usage in ad tech for both advertisers and consumers
  • The future of data governance

Click here to begin listening.

Michelle Said

Michelle Said is the Senior Manager, Business Development and Global Expansion at the New Marketing Institute, and uses her 10 years of experience the online space to educate others in NMI’s industry-leading Introduction to Digital Marketing and Omnichannel certification courses. Prior to joining NMI/MediaMath, she worked in all sides of the industry, first in establishing the certification process at EyeWonder and helping to lead the company’s office in Dublin, Ireland, before trying her hand in the programmatic ad space in account management and yield delivery positions in the ad network world. Michelle earned a bachelor’s degree in Journalism and English from the University of Southern California and watches movies religiously in Brooklyn.