Yesterday, MediaMath announced its partnership with Oracle Marketing Cloud to empower both B2B and B2C marketers to leverage end-to-end infrastructure and optimized workflow processes to target their audiences at every stage of the customer journey.
Our TerminalOne for Oracle Marketing Cloud application lives within the Oracle user interface and offers two key benefits for marketers. First, it allows marketers to apply powerful retargeting tactics to their email messages across paid media channels. Second, the app helps marketers activate email-based audiences across paid channels to develop more actionable customer profiles. The MediaMath App for Oracle Marketing Cloud is available on the Oracle Cloud Marketplace.
The announcement was also covered in AdExchanger, which goes into more detail about the app’s capabilities for marketers and notes that the ad tech integration is the first of its kind for Oracle.