This post originally appeared on the Association of National Advertisers’ Knowledge Center.
On September 29, 2015, Joanna O’Connell, former lead analyst at AdExchanger, spoke to a crowded room for the Advertising Week discussion “The Ad-Tech Culture: How Women are Driving Data-Driven Marketing.” Moderated by Anne Doherty, group vice president at Acxion, the discussion offered wisdom on switching careers, work-life balance, and asking for what you want. Here are the ten best quotes from O’Connell on lessons learned during her career.
- “I was an assistant. You have to work your way up.”
- “There is real value in making yourself available and talking to people. They’re never going to know who you are or that you’re valuable unless you talk to them.”
- “Because I had cultivated very good relationships at Avenue A, my old boss said ‘if you ever want to come back, our door is always open to you,’ and it was a reminder of what I really cared about in a job and in a career.”
- “There is real value in managing up. I managed up to an executive sponsor. I made the job something I wanted it to be, and he was a champion who helped me get that done.”
- “Be able to work smarter, not necessarily showing up for the sake of showing up. Believe that if you ask for things, you can get them. Work-life balance is important, and it doesn’t hurt to ask.”
Read the other five quotes here.