Not unlike Creed’s power ballad “With Arms Wide Open,” MediaMath is excited to announce that we’ve opened up the MediaMath – FBX integration at the API level on the TerminalOne™ platform.
Facebook’s ad exchange, FBX, provides advertisers the powerful opportunity to engage with consumers on the social media behemoth. As Business Insider notes, FBX plays an important role in the digital advertising ecosystem: “Facebook accounts for about half of the retargeted ad clicks on the Web.”
MediaMath, one of the earliest partners of FBX, is on a mission to provide a scalable and open technology platform to our clients. Extensibility is core to MediaMath’s platform offering, and we are working aggressively to expose more platform capabilities, empowering marketers to define their own advertising workflows.
Through the TerminalOne FBX API integration, MediaMath clients can gain access to FBX’s Right Hand Side and Page Post Ads inventory, and build custom tools to traffic creative and execute their media plans.
To learn more about MediaMath’s capabilities visit www.mediamath.com