What does it take to be an award winning CMO in today’s hyper-connected and always-on world?
It takes leadership. It takes innovation. It takes the ability to tell compelling stories. It takes the ability to drive revenue and map that success back to marketing. It takes all of these things and more; the short answer to the question is that there is no short answer.
The marketing department is now, more than ever, crucial in generating revenue. It’s time to highlight the CMOs and senior marketers that are making the most progress for their organizations and marketing as a whole, and the CMO Club is doing just that.
The CMO Club recently announced the nominees for its CMO Awards, which are bestowed annually across ten categories. The categories range from “Rising Star” to “Content Engagement” to “Programmatic Marketing” and recognize top senior marketing executives. The range of brands honored across these categories is impressive – from L.L. Bean to Kimberly Clark – innovation is vertical agnostic. They are the only awards of their kind given to CMOs by their peers.
To these CMOs we say “congratulations.” Continue blazing the path to success.