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Welcome to the New MediaMath.com and Blog

July 30, 2014 — by MediaMath    

Today we’re very pleased to announce the launch of two updated MediaMath websites!

On May 29th, we announced our new brand positioning and unveiled our new homepage. We fundamentally changed our messaging to encompass everything that we do to set marketers up for success. MediaMath, with its TerminalOne Marketing Operating System™, empowers marketers to reimagine performance and reengineer marketing for transformative business results.

Today, we launched the second phase of our website, which was rebuilt from the ground up on a powerful, scalable CMS platform. Our main goal was to create a foundation from which to present MediaMath’s new positioning and to establish the company as the creator of the Marketing OS category with our flagship product, TerminalOne. Ensuring that the new site’s  page hierarchy was ordered, logical and intuitive was of paramount importance; we needed users to be able to effectively navigate through the different sections easily, but also be able to drill down into specific areas of interest as they come across them. We aligned the two main sections of the site with our new tagline, Performance Reimagined. Marketing Reengineered.

Performance Reimagined introduces the concepts of Goal-Based Marketing and how MediaMath is turning the traditional approach to media on its head. Whereas the Marketing Reengineered section showcases the TerminalOne Operating System along with our Ecosystem and Enablement offerings.

Another goal in creating the site was to produce a robust destination of information for prospects and existing clients to understand MediaMath’s unique approach to data-driven, goal-based marketing and entice them to want to learn more. For this, the site now includes the Knowledge Center, which houses educational content – from proprietary MediaMath white papers, to custom research, videos, and more.

The sites architecture was structured to align with our new positioning, but with all of the additional content it was important the we had a very strong user experience, along with simple, elegant and effective user interface. There are multiple user flows for each section of the site allowing navigation in a natural, unforced progression. The design brings the company’s vibrant colors to the forefront, which are used to help with navigation and give context. Imagery is used to communicate the message of each page and is only prominent when it needs to be. We avoided clutter and overly designing each page to allow the content room to breathe. This new design is being rolled out across all MediaMath properties and provides a solid foundation for continual growth and a destination for all users to learn more about Marketings Big Moment.

To coincide with the new MediaMath.com launch, we’ve also rebuilt this very blog. The content flow is reformatted, delivering a superior user experience, and the design has been simplified and updated to provide a further reflection of the MediaMath brand. Stay tuned for more exciting updates as we continue to innovate and optimize all of our online offerings. Happy reading!