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ARTICLE

We Support Privacy for America’s Call for Federal Privacy Legislation

November 21, 2019 — by Daniel Sepulveda    

Through a coalition called Privacy for America, the nation’s principal advertising trade associations sent a letter to Congress today calling for it to consider and pass privacy legislation to set a single federal standard for the country. We strongly support the effort.

The ongoing debate over how to protect privacy in the digital age is not about advertising. It’s about people’s right to freedom from fear of harm or abuse in the market for their data. It’s also about their ability to engage and control how their information is accessed, used, and distributed in the marketplace. How those challenges are met in law will profoundly impact our business along with our clients’ and partners’. We are prepared to rise to that challenge. As citizens and members of our larger communities, we want to support a consumer protection standard and law that our neighbors can embrace.

As technology, media, data, and marketing professionals, we need to modernize our infrastructure, ensure accountability to consumers and regulators across the actors touching people’s data, and provide transparency into our data practices to reverse the crisis in trust in what we do. And we need to update law to ensure rules are enforced.

The proposed outline by Privacy for America for a law constitutes the right framework to relieve consumers of the burden of sorting through myriad onerous privacy notices in an effort to protect their privacy and instead creates clear, enforceable requirements for businesses to collect and use data responsibly. It’s a path forward I think we in this industry can all walk together.

Daniel Sepulveda

Daniel A. Sepulveda is the Senior Vice President for Policy and Advocacy for MediaMath, a global advertising and marketing technology company. He leads MediaMath’s Purpose Driven Advertising Initiative which includes client solutions and industry advocacy to encourage investement in high quality content on the internet including news, efforts to combat misinformation and disinformation, and tools for ensuring spend is going into multicultural publishers and audiences. He also represents MediaMath on public policy issues in public forums, in industry associations, and in dialogues with consumer organizations and civil society working on technology and the digital economy. He also works with teams across the company on special projects including political advertising, media supply chain issues, and diversity and inclusion. Sepulveda served in the Obama Administration at the State Department as Ambassador and Deputy Assistant Secretary of State and U.S. Coordinator for International Communications and Information Policy from March 2013 – January 2017. Prior to joining the State Department, Sepulveda served as a Senior Advisor to Senator John Kerry from 2009 – 2013 working on technology, telecommunications, trade, and economics. From 2004-2008 Sepulveda was a senior legislative aide to then-Senator Barack Obama on the same issues and also advised his presidential campaign. Before joining Senator Obama's office, Sepulveda worked for Senator Barbara Boxer, a member of the Senate Commerce Committee. Additional prior work experience includes service during the Clinton Administration at the U.S. Department of Labor and at the National Council of La Raza (NCLR). Mr. Sepulveda received a Master of Public Affairs from the Lindon B. Johnson School of Public Affairs at the University of Texas at Austin as a Woodrow Wilson Fellow in Public Policy and International Affairs and holds Bachelor of Arts in Political Science and History from Emory University.