Training Goes Global with Consistency and Relevance

August 15, 2016 — by Laura Rodriguez-Costacamps    

Training is a critical piece of the success of any organization because improved skills and knowledge at all levels increases competency and productivity. Training can improve skills and subject matter content knowledge, and offers relevant information to appropriate audiences.

New Marketing Institute (NMI) has committed to training our industry to increase growth and preparation of individuals and organizations as a whole. Our solution to the setting up our learner for success is our train-the-trainer approach to programming, where we expand the talent pipeline beyond our own enterprise’s growth by training others in ways that enable them to become trainers. Our ambition is to scale our training and certification programs and facilitate the development of professionals in all facets of digital marketing. With this model in mind, we are expanding our operations on a global scale.

In an article posted in April 2016 via TD Magazine we outlined our solutions and best practices for addressing globalization in training and talent development. We’ve outlined some of its key point here.

Challenges of Global Learning

Globalization and transformative scale brings with it some snags:

  • Localization of content
  • Localization of language and translation
  • Reaching learners at multiple knowledge and skill levels
  • Learners have multiple learning styles

Our Solutions

Adopt a blended learning approach. Treat blended learning like the fully integrated program it is rather than a solution that happens to have a little bit of one thing or another. NMI’s blended learning approaches include facilitator-led live sessions, e-learning, self-directed videos, games, and workbooks; for customized training we offer Q&A sessions and more.

Documentation. A robust offering of documentation is essential to ensuring successful global expansion of programs. This documentation should support all of the functions with a specific audience in mind, while taking into account the characteristics of processes and documentation in different locations.

Trusted advisers. We recommend cultivating local subject matter experts through a train-the-trainer program that trains and identifies local partners and trusted advisers. You can’t do it alone—and you shouldn’t either.

A robust set of resources. Adult learners must be involved in the planning and evaluation of their own instruction and training. Providing relevant and timely materials to accompany training enables learners to be in control. Additionally, updating workbooks and class resources on a regular basis will keep material fresh and training programs current.

Best practices

NMI’s mantra is to “meet the learner where they are.” That mantra speaks to all of the challenges by keeping in mind that all learners bring different backgrounds, expertise, experiences, and preferences; and encouraging planners and facilitators to think about all those levels in their implementation of programs. Just as MediaMath, promises advertisers “outcomes, transparency, and control” in their digital marketing efforts, NMI also subscribes to that promise when designing instructional programs.

Outcomes. We design with outcomes in mind, setting measurable goals and planning instruction that will meet those objectives. Keeping outcomes in mind will drive the direction of the program as well as drive the way a program is evaluated. In our opinion, measurable, data-driven outcomes are essential in scaling success globally.

Transparency. Learners should take an active part in expected outcomes and evaluation. Without transparency into results and evaluation, it is hard for professionals to improve and optimize in their work. Professional development and growth of individuals happens by receiving feedback at multiple points in learning and through subsequent self-reflection.

Control. We invite learners to take the reins of their own growth, development, and learning. Learning programs are designed with the resources, structure, and flexibility to allow learners to be in control of their progress. This control puts learners in the driver’s seat and empowers them to see the value of their development on their own.

For more information about NMI and its offerings, visit our homepage and download our Engagement Packet.

Laura Rodriguez-Costacamps

Laura joined MediaMath in 2015 and has served as the head of MediaMath Academy since 2019. Laura is an expert on digital marketing and the programmatic industry as well as in MediaMath’s TerminalOne digital ad buying platform. Laura’s expertise lies in translating complex subjects into simple explanations and memorable stories. Laura received a B.A. in Physics from Florida International University and enrolled in a Medical Physics master’s program at Texas A&M, where she researched methods to create and sustain reformed learning environments. Laura combines her experience as a teacher and professional development coach with the industry knowledge to create engaging and meaningful learning programs and experiences.