‘Tis the Season – A Social Media Marketing Webinar with Upcast Social

With the holidays quickly approaching, many consumers are turning to social networks like Twitter and Facebook to research holiday gift ideas and shop online. According to new research by Twitter, users of their platform are shopping early and heavily:

• More than a third (34%) have already begun thinking about holiday shopping. And they’re enjoying it: 81% say they love holiday shopping, compared to 56% of non-users.

• Most users (87%) also said that when holiday shopping, they end up getting a few extra things they didn’t intend to buy — significantly more than the 71% of non-users who said the same.

When it comes to the other social media behemoth, Facebook, 60% of people using the network during the 2013 holiday season found it extremely influential to their holiday shopping, and 89% of holiday shoppers who shared their experience on a social network did so on Facebook, according to the report “The Impact of Mobile and Facebook While Shopping,” by Millword Brown Digital.

Learn how to make the most of your social media marketing campaigns with Upcast Social, a MediaMath company, in an upcoming informational webinar. The webinar will address and reveal this season’s top social secrets for creating and managing complex social campaigns with ease, and address how marketers can speak to optimize their social strategies during the holiday season.

Sign up for the webinar by filling out the form below: