Consumers have become increasingly “savvy” when it comes to shopping and their expectations are high – switching between multiple devices, they expect to be able to move seamlessly between channels and brick-and-mortar stores to make instant purchases, at the lowest price, with the best level of service.
So in this complex retail environment, what does the future look like for marketers?
In his recent Fourth Source column, Dave Reed, Managing Director EMEA at MediaMath explores three ways technology is transforming retail for marketers. The three technology trends that Dave addresses are:
- A greater emphasis on one-to-one marketing
- More consumer data than ever before
- The “hi-tech street”
Read the full article and learn more about MediaMath Retail here.