Last week I shared a video that explains how our proprietary algorithm, The Brain, determines the Relative Value for more than 150 billion impressions every day.
To follow up on that video, we’ve produced a second short that details, specifically, how the two halves of the MediaMath algorithm determine what each impression is worth to the advertiser and the price that you have to pay for each impression.
The Left Brain of our algorithm predicts the probability of any impression to achieve the advertisers’ goal – from awareness to engagement to loyalty.
The Right Brain models how different combinations of variables result in different clearing prices.
Watch the video to learn more.