White Paper

Marketing to Millennials

Do They Really Shop Online Differently than Other Generations?

Get our research report to see if how Millennials really shop online differs from other generations

Millennials are a much scrutinized generation that has caught the rapt attention of brands and agencies. This tech-savvy, socially responsible and customization-craving population wants to create their own individual experiences with each brand from which they buy. Marketing to Millennials: Do They Really Shop Online Differently than Other Generations? asked 1,000 US and Canadian consumers aged 18 to 34 and 500 aged 35+ about their shopping habits to see if the generations really differ in how they buy. Here’s a sampling of what we found:

  • Both Millennials and those 35+ do the majority of retail browsing in-store—57% and 61%, respectively
  • Both age groups are more likely to click on a mobile ad over a desktop ad—55% of those 18-34 and 52% of those 35+
  • Millennials are slightly more bothered by ads they see after they’ve been to a retailer site for the same or similar merchandise from that retailer—83% of those 18-34 vs. 77% of those 35+

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