Case Study

How MediaCrossing Found Success with a Single Programmatic, Omnichannel Platform

MediaCrossing, a digital media agency specializing in data-driven digital media management, recognized the value that omnichannel marketing offered their clients early on. MediaCrossing initially had multiple DSPs in place to manage execution across channels, including video, mobile, display and social. This resulted in a siloed approach that limited cross-channel control and insight, led to a lack of transparency around costs and created workflow and other operational inefficiencies.

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