Automating Mobile Success for the 2014 Holiday Season: MediaMath & Millennial Media Talk Programmatic Best Practices

Date and Time
Thu, Oct 9, 2014 3:00 PM – 4:00 PM EDT

As mobile consumption continues to soar, there is no denying the tremendous opportunity mobile provides marketers to engage with consumers and elevate the digital shopping experiences. For retailers specifically, mobile is poised to become an extremely lucrative channel, with research showing significant year-over-year spend growth resulting from mobile ad campaigns. With Q4 in full swing, there is no better time for marketers to take note and consider how mobile fits into their overall digital strategy.

MediaMath and OPEN partner Millennial Media have joined forces for an informative webinar just in time for the holiday season. Based on research, real-world examples, and programmatic expertise, MediaMath and Millennial Media will help attendees better understand mobile consumption habits, identify key opportunities around mobile marketing for retailers, discuss holiday trends from years past to better prepare for the 2014 holiday season, and offer best practices for activating a programmatic mobile campaign for maximum effectiveness.


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