Programmatic marketing is exploding as a field of interest for marketers around the world. Yet, despite the rising adoption and interest, there is a significant knowledge gap about what programmatic is and what it does.
In a recent study conducted by MediaMath and The CMO Club nearly 70% of marketers surveyed weren’t sure about the technologies used to execute their digital marketing campaigns. This is a startling finding that needs to be addressed in today’s growing digital landscape.
For marketers to realise the true promise of programmatic it is essential they understand how programmatic buying can help them run efficient, personalised and ultimately more profitable campaigns.
To help marketers understand the benefits and how to overcome the challenges of adopting programmatic advertising, we are hosting a live webinar with The CMO Club titled ‘Programmatic Marketing – Demystifying Real-Time Advertising’, Thursday the 4th of December at 3pm (GMT).
The webinar, which will be presented by Nadine Dietz of The CMO Club, will cover:
• The mechanics of programmatic buying and its effectiveness
• How to overcome barriers when applying data to marketing campaigns
• Effective ways of working with internal and external teams to execute a revenue driven marketing practice