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ARTICLE

Meet The Brain

June 9, 2014 — by Rachel Meranus    

The emergence of new channels & devices combined with the rapid proliferation of marketing technology presents marketers with the opportunity to connect with consumers across all addressable media in truly meaningful ways; ways that can be measured to clear, attainable business goals.

Marketers, now more than ever before, are using the combination of data, media, and technology to identify the drivers of marketing performance. And in today’s data-fueled and technology-driven landscape, if you’re marketing practice isn’t using a powerful marketing platform, then what’s the point?

MediaMath’s flagship product, the TerminalOne™ Marketing Operating System™, activates data, automates execution, and optimizes interactions across all addressable media – delivering performance, transparency, and control to all marketers and a better experience to every consumer. How, you might ask?

Meet The Brain: The Brain is MediaMath’s proprietary algorithm and ingests data (80 billion opportunities everyday to be exact) and decisions against that data.

Our algorithm’s left-brain and right-brain work together to analyze large pools of impressions, looking at dozens of user and media variables, to determine which impressions will best meet an advertiser’s goal.The Brain values each impression based on its likelihood of driving an action, and bids accordingly.

Click here for a visual that explains how the Brain uses advanced machine learning to calculate the relative value for each and every bid made through TerminalOne™.