Publicitas Miami was tasked by their client, Visit Florida, to drive mobile app installs of their iOS-only application. “Florida Guia Oficial” is an indispensable mobile tool created for travelers to find all the necessary information in order to enjoy and make the most of their trip to Florida.
Publicitas turned to MediaMath’s Upcast to run mobile app install campaigns for Visit Florida throughout Mexico by implementing a number of strategies. Read about the strategy details and results in the full case study here.