MediaMath announced today that it has been recognized by Gartner, Inc. in its inaugural “Critical Capabilities for Ad Tech” report, a companion to the “Magic Quadrant for Ad Tech” report published in October 2018.
“We’re delighted to have received the highest product scores in two of four uses cases, Campaign Setup and Campaign Piloting, in Gartner’s November 2018 Critical Capabilities for Ad Tech report. MediaMath also tied for second highest score in Media Plan Creation and received the third highest score in Campaign Results Analysis,” said Dan Rosenberg, Chief Marketing and Strategy Officer at MediaMath. “We believe it’s a testament to the innovative work we’ve done together with partners and clients over the last 11+ years. As we head into 2019, we will continue to collaborate with the ecosystem to build the next generation of architecture that connects marketers to their audiences in a way that is more effective, transparent and responsive to consumer needs and wants.”
The Critical Capabilities for Ad Tech is a market research report prepared by Gartner analysts that evaluates the functional product capabilities of ad tech companies. “Critical capabilities” are “attributes that differentiate products/services in a class in terms of their quality and performance…Each capability is then weighted in terms of its relative importance for a specific product or service use cases. Next, products/services are rated in terms of how well they achieve each of the critical capabilities…This Critical Capabilities research is an assessment of vendor capabilities based on past execution through July 2018, and future development plans.”
MediaMath was recognized by Gartner as a Leader in the 2018 Magic Quadrant for Ad Tech. We were also recognized as a Leader in both the Demand Side Platform and Data Management Platform categories by Forrester in 2017.
*Gartner, Critical Capabilities for Ad Tech, Andrew Frank, Lizzy Foo Kune, James Meyers, Eric Schmitt, 28 November 2018. Gartner, Magic Quadrant for Ad Tech, Andrew Frank, Lizzy Foo Kune, James Meyers, Eric Schmitt, 11 October 2018.
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