main

ARTICLE

MediaMath Explains The Triumvirate Advantage

May 11, 2016 — by Amarita Bansal    

Mike Lamb, President, Commercial and Erich Wasserman, Chief Revenue Officer speak on the relationship between the brand, the agency and the technology in a programmatic marketing ecosystem.

In establishing this partnership Wasserman speaks to how the agency, MediaMath and the marketer can determine how best to utilize data.

“In some cases, we do that on behalf of the advertiser, in some cases we partner with the advertiser to enable them to do it themselves and in most cases we partner with the agency to enable them – to not only do it on behalf of a particular advertiser – but on behalf of a portfolio of advertisers,” Wasserman says.

Amarita Bansal

Amarita Bansal is Senior Content Manager at MediaMath. In her role, Amarita provides thought leadership in the adtech space by fostering relationships across every team at MediaMath, producing content for the blog, demand generation initiatives, media placements and bylines. She also guides the content strategy for our account-based marketing efforts. Born and raised in West London, New York City is now her adopted home town. An alumna of Northwestern University’s Medill School of Journalism, Amarita has produced content across all digital platforms, previously working at Associated Press in the London bureau. She's a pilates enthusiast and loves to go giggin’.