This article originally appears on Mumbrella Asia.
Adtech firm MediaMath has opened an office in South Korea after signing a deal with local reseller Wishmedia.
The launch marks MediaMath’s 43rd country of operation and follows a period of expansion across Asia Pacific, with new offices opening in India, Singapore, Tokyo and Australia.
MediaMath has revealed who will be leading the office or what clients they will handle at this stage.
South Korea saw a programmatic spend of $237 million in 2014, and is poised to be the biggest real-time bidding market in the region by 2018.
As the region continues to adopt programmatic marketing as the way to leverage data and advanced digital technologies, MediaMath believes that Wishmedia’sfamiliarity with the local market, combined with its network of potential clients, and expertise in the use of MediaMath’s technology solutions will help shape the future of marketing in the country.
Rahul Vasudev, managing director of MediaMath, Asia Pacific, said: “We believe Wishmedia is the ideal partner as they share our philosophy, believe in our vision and have the experience to lead the way here in South Korea.”
Richard Kyungkoo Lee, CEO of Wishmedia, added, “Leveraging our deep partner and client network, we are excited to implement MediaMath’s solutions in South Korea and advance the digital marketing landscape of in this market, while supporting MediaMath’s goal of delivering intelligent marketing solutions across the globe.”