
Did you go for the iPhone 6 or iPhone 6 Plus? Before you answer that question, though, let’s get something straight: A phablet isn’t the same as a phone and a tablet isn’t a phablet.
While smartphones and phablets (which is defined as any smartphone with a screen larger than 5.5 inches – like the Samsung Galaxy Note) share many similarities, they are as different as they are similar to tablets – in product design, capabilities offered, and intended use. As such, people use them differently and behave on them differently.
Increasingly, smartphones are being used to research the products, while tablets are being used to make the purchase. The infographic below, from marketingland, depicts this.
Perhaps the move to larger and high quality screens on mobile phones (like the iPhone 6’s) could be the catalyst for consumers buying more via their smartphones. Although the phablet category is blurring the lines between smartphones and tablets, advertisers have the opportunity to distinguish their campaigns by activating data in order to reach tailored audiences. Now, be sure to get your new iPhone before it’s too late.
In part two of this post we will outline three tips that marketers should consider when engaging consumers on smartphones versus a tablets. In the meantime, learn more about MediaMath Retail here.