It’s the middle of what has turned out to be a chaotic, confusing and concerning year on multiple levels. These days, I feel like every meeting, every email, every blog post, every work DM starts with a genuine, “I hope you’re well” and is followed up with a deep sigh.
Still, this time in history is also being referred to as The Great Pause. While all of the craziness of our lives is now compressed into an even a shorter amount of time in an even smaller space—and don’t I know it as I’ve spent much of it entertaining/ensuring survival of a toddler, cooking, cleaning and working in a New York City apartment—it’s also given us time to reflect on what is truly important and how to better prioritize it. It’s a time to invest in ourselves as individuals and also in the future of our industry and our world. I would go as far as to say, as our CEO Joe has said in the past, that advertising can play a critical role in the issues facing our world right now. It helps fund information people need to read, it educates us and it can give us hope when things seem hopeless.
For my part, I have always believed that learning is lifelong and can be done anywhere. As the Head of MediaMath Academy, we have always strived to meet the digital advertising learner where they are—and lately, that’s remotely on a computer. As we head into the official start of summer break in the Northern Hemisphere, my colleagues and I have been working diligently to bring the industry and our clients new learning opportunities to keep them learning through the summer and beyond. You might argue that you don’t have the time. I would respectfully debate that there is no better time than now, during The Great Pause.
So while we can’t necessarily quiet the noise in the world right now or get some much-needed space, we have done our best to help our fellow marketers continue to grow and learn and explore new opportunities through bite-sized, self-paced modules so they can learn wherever and whenever suits them—all for free. We are especially excited to share our newest connected TV content in a time where we are all at home consuming more digital media than ever.
If there’s one thing you do this summer, we ask that you consider taking a few minutes to invest in yourself. Check out our newest course for everyone, Programmatic and Emerging Channels, and for our clients, we encourage you to learn more from our Omnichannel Campaign Setup in T1 Certification and our MediaMath Audiences Product Overview course.
Information is power. Harness it now, before we shift from The Great Pause to the time to press “play” again.