Is Physical Set To Become The New Digital?

January 19, 2016 — by Louise Quan    

Digital marketing is making a shift – bringing the focus back to in-store experiences thanks to the rise of mobile.

Dave Reed, Managing Director, EMEA at MediaMath wrote for iMedia Connection recently to shed light on how a cookieless way of identifying consumers across multiple devices and environments will be vital in 2016. Additionally, Reed shares his insight on how industry players can make more efficient use of first-party data, as well as touching upon how the ad-blocking trend can be counteracted.

Read more on this story via iMedia UK.