Infographic: Closing the Digital Marketing Talent Gap

September 23, 2015 — by Elise James-Decruise

The adtech industry faces a huge education and talent gap. We hear this daily, but what are we doing to solve for this? Certification and blended learning approaches to meet the needs of all learners in this industry have become increasingly sought after for people trying to advance in their career or get their foot in the door. However, navigating the industry and landscape can be difficult, especially if you don’t know where to start. The New Marketing Institute (NMI) has made education accessible through an array of certification courses, immersion programs, and talent development. By meeting the learner where they are, NMI is not only addressing the talent gap but is also serving as the trusted educational resource in the industry.

Here’s a full view on how you can engage with NMI to help solve for this problem:



Elise James-Decruise

Elise is MediaMath’s Head of Multicultural Marketing and Inclusion. In her role, she helps MediaMath think about and better position diversity and inclusion within the workforce, workplace and marketplace, and inspires others to do the same. Previously, she founded and led MediaMath’s global educational arm New Marketing Institute, which includes internal and external training initiatives, certification, enterprise education and global program development. Successfully transitioning from the financial sector as a global trainer at Thomson Financial (Thomson Reuters), Elise started out her digital marketing career at Right Media (acquired by Yahoo) where she transformed their internal training program and founded Right Media University for the Sales, Operations and Technical Support Teams.