NewsCred, a content marketing platform, recently conducted an in-depth interview with Rachel Meranus, SVP Marketing, MediaMath.
In the interview, Rachel explains how the advancement of advertising technology has given marketers increased control over their marketing strategy, complete transparency into the media that’s working, and the ability to drive goal-based outcomes all from one central platform.
Rachel continues the interview by addressing the educational, marketing, and strategic initiatives that MediaMath is undertaking to drive success for its clients, and move the industry forward as a whole.
To read the interview in its entirety, click here.