IBM’s Bitterman Tells Facebook Backlash Won’t Change Consumer Behavior

June 21, 2018 — by MediaMath    

Has the Cambridge/Analytica scandal started mass-shifting consumers away from social media sites as they rise up to demand better, more transparent advertising experiences?

No, according to Jordan Bitterman, VP of Digital at IBM, who spoke to for our video series on creating a consumer-first ecosystem.

“We maybe need to demand things differently, but consumers aren’t going to band together and do that,” he said. “Maybe they’ll use some platforms a little bit less than they were before, but ultimately it’s probably not going to have a huge material change to the industry.”

You can watch the full interview with Bitterman below and the rest of our series here.