David Savelson, Director Global Retail, MediaMath, spoke with Brian Morrissey, Editor-In-Chief, Digiday at the Digiday Retail Summit. In his dialog, David addresses some of the pain points retailers face when building their omni-channel marketing engine, specifically as they relate to activating first-party data, and the processes involved in refining strategies with attribution. David goes on to explain the notion of Programmatic First, which is the application of programmatic strategies across all media spend. Finally, David introduces MediaMath Retail, an on-demand solution that combines MediaMath’s data management, cross-channel media execution, decisioning and retail expertise. Watch David’s dialog in full, above. And click here to learn more about MediaMath Retail.
