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ARTICLE

Forecast for Father’s Day

June 16, 2016 — by Alex Netelkos    

While not as big of a retail holiday as Mother’s Day, Father’s Day spending in the US is projected to reach a record-high of $14.3 billion this year (to give context, Mother’s Day totaled $21.4 billion this year).

According to the National Retail Federation’s annual survey conducted by Prosper Insight and Analytics, shoppers say they plan to spend an average $125.92 on Father’s Day gifts, up from $115.57 last year. Much of that spend will be put towards dining out or other outings, clothing, gift cards and consumer electronics. Sporting goods, personal care items, automotive accessories and home improvement/gardening supplies were other top categories.

The Analytics team at MediaMath analyzed Father’s Day campaigns we ran from 2012 to 2015 to get a sense of consumer shopping patterns seen by our own advertisers during this time of year. Check out the insights in the infographic below and click here to download the full version.

Father's Day Infographic (V2)-page-0__1466083095_172.85.47.138