With only 6 days to go until dmexco – one of the largest media events in the world, the MediaMath team is packed and waiting to jet off for two days of inspiring content, networking and maybe a bottle or two of Kölsch – Cologne’s speciality beer.
The internationally renowned conference held in Cologne on 10th and 11th September, is a great opportunity to engage with peers at the cutting edge of digital marketing and innovation, and with over 30,000 visitors expected this year from across the globe, it promises to be the largest dmexco yet.
This year’s theme is ‘entering new dimensions’, and we aim to share with delegates how they can do just that, by empowering them with the knowledge that programmatic can offer their business.
We recognise that understanding ad tech can be a challenge, which is amplified by the industry’s habit of over-using acronyms – from DSP to DMP to PMP. So as ad tech professionals, we want to better educate, engage, and empower the new generation of digital marketing professionals by promoting a greater understanding of the role of technology in marketing. This, in turn, will fuel greater openness to adoption and enable marketers to better recognise the value that ad tech can bring to their business. And dmexco is the perfect place to do just that.
This year we are delighted to not only be exhibiting (with popcorn we might add), but our very own Dave Reed, MD of EMEA, will be discussing how advertisers can bridge the power of TV and digital advertising on a panel session hosted by Civolution.
MediaMath at dmexco
This year you will find us at Stand D-035 in Hall 7, where our MediaMath experts will be on hand to discuss how your can unlock the power of goal-based marketing and programmatic technology to achieve business goals.
We are currently booking meetings for 10th and 11th September for delegates who want advice and to discuss their current strategy – so if you would like to discover how you can reengineer your marketing request a meeting with us. Or if you prefer, pop over and see us during the event and we will be more than happy to discuss any questions you have.
We will also be serving popcorn in our very own branded popcorn boxes and giving out MediaMath goodies at the stand – so no excuse not to visit.
Dave Reed on TV-Synced Advertising
Wednesday 10th September, Dave Reed, MD of EMEA, will join Andy Nobbs, CMO of Civolution, along with other panellists, to discuss TV-Synced Advertising.
The panel, which will take place at 5pm in Seminar Room 6 Hall 6, will look at the opportunity advertisers now have to sync TV advertising across search, display, mobile, and social media, as second screening becomes an opportunity for brands rather than a problem due to distracted audiences. Add this session to your schedule so you don’t miss out.
It’s not all work
Don’t worry, it’s not all work and no play. We’ll be hosting a Stand Party from 6.30pm Wednesday 10th September and invite you to join us! We will be serving bubbly and canapés as well as beer and soft drinks for those who don’t fancy fizz.
And if you can’t make it to dmexco
If you aren’t able to make it to Cologne but still want to learn about how you can take advantage of programmatic, why not try our programmatic quiz or book an appointment with your local sales team.
Auf Wiedersehen for now.
Photo credit: © dmexco, Cologne