With the Digiday Agency Summit currently underway, it’s an opportune time to examine the ways in which digital media buying agencies use programmatic technology to drive success on behalf of their clients. Advanced data-driven agencies typically partner with technology partners for cutting edge functionality, unsurpassed media access, and transparent value for their customers; below you will find four key features that MediaMath’s agency partners are using to produce transparent and quantifiable marketing results for their brand clients:
ROI Optimization
ROI optimization allows for true real-time optimization to back-end revenue to improve performance. Agencies using MediaMath’s ROI optimization solution can specify their desired ROI on the average order value and optimize to the actual transaction level based on online and offline-data.
Closed Loop Attribution
With closed loop attribution, advertisers can now fully activate the benefits of advanced attribution models on the programmatic RTB exchange. MediaMath clients can plug their custom attribution models directly into our multivariate bid prediction algorithm. The Brain, our proprietary algorithm, factors in the advanced attribution insights to determine the best bid price, adjusting the bid for each of the individual 150+ billion daily impressions opportunities available in TerminalOne.
Full Audience View
Smarter marketing relies on activating all your data, both on and offline, to enable the greatest amount of engagement and return the right value for your clients. Full Audience View, MediaMath’s exclusive capability, powered by Akamai, is a turnkey site data capture offering that delivers increased scale and performance. FAV enables advertisers to activate their data at a higher level by targeting more of their prospective customers, executing more sophisticated re-marketing, and acquiring more customers at a lower cost.
Private Marketplaces
MediaMath’s Private Marketplace allows clients to take advantage of the full suite of TerminalOne’s capabilities across every type of display inventory source, including inventory purchased directly from publishers outside of the RTB exchanges. Advertisers can gain preferred accesses to quality inventory ahead of the open exchange across multiple supply channels, including display, video, and mobile, through Private Marketplace Exchange (PMP-E) deals. Additionally, many advertisers access, negotiate and book inventory via the T1 Deal Discovery App.
To learn more about how agencies are producing results by partnering with programmatic technology platforms like MediaMath, check out the Agency Series on the MediaMath blog.