Cannes Lions – playground of the creatives – is an illustrious celebration of industry innovation and illuminating ideas. So how does technology fit into the festival mix?
The organisers are ahead of the curve. This year’s event includes the new Innovation Festival – which MediaMath will be speaking at with Coles on Thursday 25th June – that recognises the technology and data behind some of the world’s most creative ideas.
So why are some traditionalists concerned that increased discussions around programmatic, data and social networks – at an event renowned for creativity and innovation – could overshadow the true essence of the festival?
As featured in Campaign’s dedicated website, Campaign@Cannes, Dave Reed, MD EMEA explores this issue and contends that instead of focusing on how automation is the antitheses of everything the advertising industry stands for, attendees should consider how new developments in advertising technology can actually drive creativity and innovation.