The time has come again. MediaMath is proudly sponsoring Cannes Lions, an annual celebration of creativity taking place 18th to 25th June that brings in marketers from around the globe, for the fifth year running. This year, we have two main topics (or maybe three counting the rosé) on our mind as we head into the event: how CMOs can increasingly make better enterprise-level technology decisions and the convergence of paid and owned media.
CMOs are expected to outspend CIOs for the first time ever by 2017, according to Gartner. Even now, marketing organisations are responsible for choosing and managing marketing service providers at 83 percent of companies and selecting technology providers at 71 percent, with this share only to grow. Getting these technology investments right is critical for tying marketing efforts back to business outcomes. We hope to talk to marketers from both brands and agencies on how to best strategise in this realm.
As CMOs are increasingly tasked with employing technology to drive competitive advantage and boost ROI, they will be called to facilitate the convergence of paid and owned media. The breakdown of the traditional silos across paid and owned media has become possible thanks to the interconnection of automated systems on both sides, to orchestrate the very seamless, relevant consumer experiences marketers are trying to effect. Better conversations across these channels also allows for better creativity in marketing—a topic we know the Cannes audience will be keen to discuss.
Our presence will be made in five key ways at this year’s Cannes Lions Festival:
- Sponsorship of the Lions Innovations Festival, which takes place within the main festival on 21st and 22nd June, as the hub for all technology-related content throughout Cannes Lions week
- MediaMath meeting programme with clients, partners and prospects
- Bespoke entertaining at a popular venue in Cannes
- Strategic partner engagement with our partners IBM and Neustar
- MediaMath networking party at Le Rooftop
Cannes is a great setting for senior marketers from around the globe to discuss their current and emerging marketing opportunities and learn how programmatic can help drive better business outcomes. If you’re attending, we hope to meet up with you there. If you will be watching the festivities from afar, we hope you follow along here on the blog and on our social channels to catch some of the content leading up to, during and after the event.