There’s lots of buzz and plenty to keep up within Australia’s programmatic scene. Marketers here now have a better grasp of programmatic: They’re using the right terminologies, having more sophisticated conversations and also able to reorganise their business around the technology more effectively.
With such an accelerated progression, it is said that Australia would skip the lengthy trial and error phases the US and UK went through in understanding and adopting programmatic.
Joe Zawadzki, CEO, MediaMath, was recently interviewed by AdNews and he highlights on the trends Australian marketers should be looking out for:
• The in-house vs agency trading desk pendulum swing
• The rising water level of programmatic
• Value-added agency models
• A shift away from the traditional last click towards attribution modelling
Read the article “Avoiding global pitfalls – MediaMath CEO on Australia’s prime programmatic scene” to find out more.